The Endless Orchard launch- EARTHDAY 2017

Fallen Fruit Launches Their Worldwide Public Artwork, “Endless Orchard” April 22nd, Earth Day, 2017

“Endless Orchard” invites the public to plant and map fruit trees via a social mapping platform to grow a public, sustainable, worldwide orchard


(Endless Orchard Wallpaper by Fallen Fruit)

LOS ANGELES, April 5, 2017 — On Earth Day artist duo, FALLEN FRUIT (David Burns & Austin Young) launches the largest public artwork in the world, “Endless Orchard.” The ENDLESS ORCHARD is a sustainable, edible, living artwork — fruit trees planted, cared for, and mapped by the public for everyone to share. Members of the public are invited to co-create ENDLESS ORCHARD by mapping existing public fruit trees or planting new ones in front of homes, schools, churches, or businesses. These fruit trees are planted along sidewalks and interstitial urban spaces, allowing us to explore and enjoy our cities in a new way. “The project is co-created by everyone who participates; together, we will make the largest and most generous collaborative public artwork in the world.” – Fallen Fruit.

ENDLESS ORCHARD is a social mapping platform that exists simultaneously in the digital and real world. The Endless Orchard web app (endlessorchard.com) is free to use, designed and developed in partnership with Code Rodeo. Anyone, anywhere, can plant a fruit tree along publicly accessible margins of their property and map it on the Endless Orchard web app. With each new participant, the orchard grows larger and is shared with more people. Participants can share their backyard fruit and map trees that exist in public space in their neighborhoods, or trees can be planted in collaboration with cities in public spaces and parks. These street-side plantings delineate trails that connect neighborhoods including urban food deserts to create access to fresh fruit.

Over the last 4 years, Fallen Fruit has planted fruit trees with local community groups, schools, and the general public in Riverside, Portland, Philadelphia, Buffalo, New York, Omaha, New York City, Louisville, Madrid, Puerto Vallarta, Columbus, and along streets and parks in Los Angeles.

“Wouldn’t it be amazing if you could just walk outside your door and grab an apple instead of going to the grocery store,” said Burns. “Over time the trees will become well-picked and openly used by residents and passersby – a living symbol of sharing, and a communal public resource.”
“We can make our cities like Gardens of Eden,” says Young. “This artwork is an invitation to share and create more goodwill.”

“In a real sense, it is the app itself which constitutes the claim of being the world’s largest public artwork. It incorporates Google Maps, user profiles, connections to kindred local groups, and media sharing, but pointedly also includes free flexible templates and suggested language for the use of any individual or group looking into replicating the action in their own community, including how to pursue permits for use of their own public spaces,” says art critic, Shana Nys Dambrot on Huffington Post.

Endless Orchard is a Creative Capital awarded project and is funded by Creative Capital, The Muriel Pollia Foundation, The Good Works Foundation, The Awesome Foundation, and the Endless Orchard Kickstarter campaign.

Endless Orchard is a Creative Capital awarded project and is funded by Creative Capital, The Muriel Pollia Foundation, The Good Works Foundation, The Awesome Foundation, and the Endless Orchard Kickstarter campaign.

Fallen Fruit is an art collaboration originally conceived in 2004 by David Burns, Matias Viegener and Austin Young. Since 2013, David and Austin have continued the collaborative work. Fallen Fruit began by mapping fruit trees growing on or over public property in Los Angeles.

Code Rodeo(code.rodeo) is a web and app development, social media, and digital marketing agency based in Boyle Heights. Female owned and operated and with an ethnically diverse team, Code Rodeo works with partners across non-profit and the creative industries to bring to life projects that are socially aware and experientially delightful.

endlessorchard.com

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#sustainablecities
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#shareyourfruit
#monumenttosharing
#talktostrangers
#meetyourneighbors
#tasteyourcity
#earthday2017
#earthday

FF

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